Why Is SEO Important For Your Business
You want to optimize your content for the search engine because you want to appear in the organic search results. Appearing in the organic search results is very effective in getting you traffic for your products or services. Besides, this eliminates the need to advertise. This is really a free and effective method.
The basic things of optimizing your content for the search engine are the title tags, meta tags, description tags and the content itself. Ensure that you have described as accurately as you can in the title, meta and description tags before uploading your content to your server. Then, ensure that your content is optimized too in almost the same way; the title, body and any description tags.
The title is always the most important as this is what the search engine sees first. This is also true for human visitors. In many cases, the title is the only thing that is visible to the visitor and she will decide if it is worth clicking on to continue to your site. Therefore, an accurate description of the title of the content (as well as the web-page itself) is a must.
Do not over-do your optimization however. For one thing, it can be tedious. It is either tedious, or obsessive but whichever it is, it might not be a good thing for your business because it takes your time. For another thing, the quality of your content may be compromised and this defeats the purpose of having content on your site at all.
In concluding, SEO is definitely important, in the right perspective, but it is never meant to over-ride your potential visitors because these are your buyers, not the search engine.